Why You Like It is a deep dive into the story of our musical taste: where it comes from, what it says about us, and how it makes us healthier and happier!

“A work of staggering erudition and breadth!” - The Economist

Dr. Gasser speaks regularly at festivals and conferences on Why You Like It, the power of music to enhance our lives, Music & AI, among much else

Why You Like It unlocks the mysteries of music and musical taste:

In praise of Why You Like It:

Why You Like It is a beautifully written, fresh, and articulate explanation of the science and art
of music that will greatly expand your understanding, knowledge, and love of all music. It
doesn’t get any better than this
— Steve Miller

Rock Legend, Founder of the Steve Miller Band, and Rock and Roll Hall of Fame Inductee (2016)

One of those rare books that both geeks and casual listeners can enjoy, combining science, art
and sheer enthusiasm to explain why you might love bluegrass while your significant other
prefers the blues
— The Washington Post
A marvelous overview of the science and sources behind why we’re attracted to some pieces of
music and not others, by a generous and thoughtful guide and a leading musical thinker of our day
— Daniel J. Levitin

Neuroscientist, Professor, and Best-Selling Author of "This Is Your Brain on Music"

Visit the official Why You Like It website to hear audio examples of the figures as you read along.

Check out Nolan’s TEDx presentation!

And his analysis of Benson Boone’s “Beautiful Things”